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Micro content: 75–300 words. Super-short posts are best for generating
discussion. They rarely get many shares on social media, and they’re horrible
for SEO, but if you want a lot of comments, write short posts!
Short-form content: 300–600 words. This is the standard blogging length,
recommended by many “expert” bloggers. Shorter blog posts are a good
middle-ground for social shares and comments, but are too short to gain much
authority or search traffic.
News article-length content: 750 words. This is the standard length for
professional journalism, especially newspapers. I find that it’s pretty good
for getting links from other bloggers and shares on social media.
Mid-form content: 1000–1500 words. You’ll get fewer comments at this length,
but a lot more shares on social media, especially if you’ve followed the advice
above and written a piece of content that actually solves someone’s problem.
That being said, I’ve written posts this long and gotten 100+ comments, so it
really depends on the topic and your audience.
Long-form content: 2,450 words. The highest-ranking articles on Google are most
often 2,450 or more average word count. If you want to have a top-ranking posts
that can become evergreen on search engines (and thus get thousands of new
readers per month, year after year), this is the best length to write. However,
make sure you do your keyword analysis to write about a topic that people are
actually searching for. It would be a shame to write a book-length long-form
blog post on a topic no one ever searches for!
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