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+Micro content: 75–300 words. Super-short posts are best for generating
+discussion. They rarely get many shares on social media, and they’re horrible
+for SEO, but if you want a lot of comments, write short posts!
+
+Short-form content: 300–600 words. This is the standard blogging length,
+recommended by many “expert” bloggers. Shorter blog posts are a good
+middle-ground for social shares and comments, but are too short to gain much
+authority or search traffic.
+
+News article-length content: 750 words. This is the standard length for
+professional journalism, especially newspapers. I find that it’s pretty good
+for getting links from other bloggers and shares on social media.
+
+Mid-form content: 1000–1500 words. You’ll get fewer comments at this length,
+but a lot more shares on social media, especially if you’ve followed the advice
+above and written a piece of content that actually solves someone’s problem.
+That being said, I’ve written posts this long and gotten 100+ comments, so it
+really depends on the topic and your audience.
+
+Long-form content: 2,450 words. The highest-ranking articles on Google are most
+often 2,450 or more average word count. If you want to have a top-ranking posts
+that can become evergreen on search engines (and thus get thousands of new
+readers per month, year after year), this is the best length to write. However,
+make sure you do your keyword analysis to write about a topic that people are
+actually searching for. It would be a shame to write a book-length long-form
+blog post on a topic no one ever searches for!