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diff --git a/length.md b/length.md new file mode 100644 index 0000000..3c86bec --- /dev/null +++ b/length.md @@ -0,0 +1,26 @@ +Micro content: 75–300 words. Super-short posts are best for generating +discussion. They rarely get many shares on social media, and they’re horrible +for SEO, but if you want a lot of comments, write short posts! + +Short-form content: 300–600 words. This is the standard blogging length, +recommended by many “expert” bloggers. Shorter blog posts are a good +middle-ground for social shares and comments, but are too short to gain much +authority or search traffic. + +News article-length content: 750 words. This is the standard length for +professional journalism, especially newspapers. I find that it’s pretty good +for getting links from other bloggers and shares on social media. + +Mid-form content: 1000–1500 words. You’ll get fewer comments at this length, +but a lot more shares on social media, especially if you’ve followed the advice +above and written a piece of content that actually solves someone’s problem. +That being said, I’ve written posts this long and gotten 100+ comments, so it +really depends on the topic and your audience. + +Long-form content: 2,450 words. The highest-ranking articles on Google are most +often 2,450 or more average word count. If you want to have a top-ranking posts +that can become evergreen on search engines (and thus get thousands of new +readers per month, year after year), this is the best length to write. However, +make sure you do your keyword analysis to write about a topic that people are +actually searching for. It would be a shame to write a book-length long-form +blog post on a topic no one ever searches for! |